Many of my clients use advertising to build awareness of the products or services, and they often wonder if they could be doing a better job of developing effective advertising messages. One tool I used way back in “big marketing” days at P&G and Coca-Cola was...

I have been working on presenting coaching models and reasons to entrepreneurs and small business owners and stumbled across a recent comment by Google CEO Eric Schmidt: Everyone Needs a Coach Says Google CEO if Google's CEO says his coach was invaluable in helping him develop, rise...

In my line of work, I get up close and personal with the people running businesses, starting businesses and growing businesses. I have tremendous respect for the entrepreneurial spirit that motivates people to take the personal and financial risks associated with starting a business, and...

I just heard Seth Godin speak about his new book "The Dip". His book isn't really about quitting, but about building mastery, but part of the path to mastery is about knowing when to quit. As an expert at quitting, or rather designing my own...