By Laura Huckabee-Jennings, CEO
Happy New Year!
A new year comes with renewed energy, new goals, and a new sense of possibility. We are always working to live up to the values and ideals we promote, and to start this year right, we undertook a feedback exercise of our own starting in December and continuing this month. We know that self-awareness is the path to growth, for individuals as well as companies. So, we took a deep breath and asked our customers and supporters what they think of us.
The Focus Group and Interviews
We ran a focus group at “The Factory” and conducted one-on-one interviews. We listened and took notes. Some of the questions we asked were:
- What do we do well?
- How are we different from others like us?
- What could we improve?
- What do you wish we did differently?
- What advice would you give us to help us grow?
The feedback ranged from:
- “You perform magic.”
- “You partner with us to make us better and ask the questions we’re not asking.”
to these comments:
- “I didn’t really know what you do until I came here, although I’ve known you for years.”
- “Your industry has a terrible reputation.”
- “You need to be more assertive about telling people how excellent you are because 90% of what they know about you they will have heard from you—you don’t talk enough about what you do.”
One of the most interesting comments was, “Wow, now I see that you actually do for yourselves what you recommend your customers do.”
Wow, indeed! What an incredible gift to know that people would invest their time and energy sharing their thoughts about us. Even the parts that were painful to hear were incredibly valuable to us. That feedback helps us chart our path forward and decide how to serve more people, and help more organizations and people grow. Without that critical feedback and advice, we could remain stuck and unaware of our challenges and opportunities that everyone else can see.Gathering feedback will improve your organization's emotional intelligence and help you chart your path forward. Click To Tweet
Armed with real feedback, we are moving forward with better information about ourselves as a company, and can hold ourselves accountable to using that feedback to grow and improve. We have more confidence in the things we do well, and a clearer focus on the things we must do better.
Gathering feedback makes us reflect, calibrate, prioritize and decide how to use what we hear. It improves our self-awareness—like emotional intelligence for the organization. We see ourselves how others see us, and we can adjust if that doesn’t match our intentions or goals.
Fearless leaders, extraordinary leaders gather feedback to better understand their results and how others are responding to them. Feedback is neither right nor wrong, but it is true in the eyes of the person sharing it and it is always a gift. Without it, we are blind and locked in our own bubble of self-deception. We’re doomed to repeat the same mistakes. With it, we are armed and awake. We are able to shift our strategies to create change and be successful.
Transcend is committed to being Fearless and welcoming all feedback in service of greater awareness and greater impact in the world. Do you have feedback for us? Please share!
How are you gathering feedback on yourself and your organization?